Protect your Business Reputation Online: Here’s How
The reputation of a company is any business’ most valuable asset. You could lose customers and sales, if it’s tarnished. This write-up shows how bad reviews are not always what they seem they are and the things that you can do about it. We are standing or falling on the status of our reputation either in life or in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words, despite everything a business can do. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before ordering, it is very important to manage how your business is represented. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. If you did some error, you should not be afraid to admit it and take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. This fact may be able to put more confidence your business motives and ethics.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception cause lesser trust in business than reading a few bad comments.
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