Social media has become one of the major ways in which people connect with individuals, brands, and groups. Facebook and Twitter alone has millions of signups which have made many businesses realize the need for having a solid social media marketing strategy that will both promote their brand as well as build strong relationships with their clients. Here are some ways that small businesses can employ social media to build their brand and engage with their followers.
Share your Product Descriptions with the Followers
Many new businesses are selling products that are not well known yet and need a boost in the market to get off the ground. One sure way of having people be aware of your product and know how to use it is by creating a product demonstration video. The video can be posted on YouTube and then share it across all your social media sites to reach your customers. Introduce the product and then take the viewers through the steps of using it and what it does to have them gain a better understanding of your brand and the items that you offer.
To achieve the best results out of your social media marketing efforts, remember that your customers need to be engaged and given a key part in building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Have Customer Contests and Rewards
One the advantage of social media marketing is that customer shares, re-tweets, comments and likes can go far. However, most of the time social media users will not rush into sharing something unless it is of significance to them or they will receive something in return. One way to do this is by giving rewards and social media sharing contests like the ‘refer a friend’ reward where the new customer along with the existing followers get a discount on their next purchase when they share a link.
In addition to showcasing your expertise and knowledge on social media, do not forget that these are platforms that you can use to show the caring side of your brand. Use a social media poll to determine which charitable causes are most preferred by your customers, then using social media create awareness and even fundraise on behalf of the chosen charity. Customers no longer look for those brands that only sell nice products and provide good customers services, they also want to connect with brands that support causes that are similar to theirs and have a human side to show.